Data Protection Declaration
1. Collection of Information
1.1 Data Privacy
1.2 Automatic Data Storage
When you visit websites today, certain information is automatically created and stored, including on this website. When you visit our website - as you currently do - our web server automatically saves data such as the IP address of your device, the addresses of the sub-pages visited, details of your browser (e.g. Chrome, Firefox, Edge) and date and time. We do not use these data and do not pass them on as a rule, but we cannot exclude the possibility that these data may be viewed in the event of unlawful behaviour.
1.3 Storage of Personal Data
Personal data that you transit to us electronically on this website, such as your name, e-mail address, postal address, telephone number, pictures, your eyesight data, product inquiries or other personal information when submitting a form or comments on the blog, will only be used by us together with the time and IP address for the purpose stated in each case, will be kept securely and will not be passed on to third parties.
We therefore use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.
If you send us personal data by e-mail - away from this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.
If personal data is passed on to third parties (sub-service providers) in the course of our activities, we oblige them to process orders in accordance with Art. 28 GDPR. The sub- service providers are obligated to destroy all personal data 30 days after completion of the order in accordance with data protection regulations.
1.4 Your Rights
In principle, you have the rights to information, correction, deletion, restriction, data transferability, revocation and objection. If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority. In Germany, this is the Federal Commissioner for Data Protection and Freedom of Information, whose website can be found at www.bfdi.bund.de.
1.5 TLS Encryption with https
We use https to transfer data securely over the Internet. By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of the browser and the use of the https scheme as part of our Internet address.
2. Use of Individual Information
Our website uses HTTP cookies to store user-specific data. A cookie is a short data package that is exchanged between web browser and web server, but is completely meaningless to them and only becomes significant for the web application, e.g. an online shop, such as the content of a virtual shopping basket. There are two types of cookies: first-party cookies are created by our website, third-party cookies are created by other websites (e.g. Google Analytics).
There are three categories of cookies: essential cookies to ensure basic website functions, functional cookies to ensure website performance and targeted cookies to enhance the user experience. Some cookies remain stored on your device until you delete them. They enable us to recognize your browser the next time you visit us.
If you subscribe to our newsletter, you provide the above personal data and give us the right to contact you by e-mail. We use the data stored within the scope of registration for the newsletter exclusively for our newsletter and do not pass it on. If you unsubscribe from the newsletter - you will find the link at the bottom of every newsletter - we will delete all data saved when you subscribed to the newsletter.
2.3 Google Analytics
2.4 Deactivation of Google Analytics collection
2.5 Google Analytics Addendum
We have concluded a direct customer agreement with Google for the use of Google Analytics by accepting the "data processing supplement" in Google Analytics. More about the add-on for data processing for Google Analytics can be found here: https://support.google.com/analytics/answer/3379636?hl=en
2.6 Google Analytics IP Anonymization
We have implemented the IP address anonymization of Google Analytics on this website. This feature was developed by Google to enable this website to comply with the applicable data protection regulations and recommendations of local data protection authorities if they prohibit the storage of the complete IP address. The IP is anonymised or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed. More information on IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=en.
2.7 Google Analytics Demographics & Interest reports
We have enabled the features for advertising reports in Google Analytics. The reports on demographic characteristics and interests include information on age, gender and interests. This enables us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=en. You can stop using the activities and information of your Google Account under "Advertising preferences" on https://adssettings.google.com/authenticated by checking the box.
3. De-Activation of Tracking Elements
3.1 Google Analytics De-Activation Link
If you click the following opt-out link, you can prevent Google from tracking further visits to this website. Attention: The deletion of cookies, the use of the incognito/private mode of your browser, or the use of another browser leads to data being collected again.
3.2 Disable Cookies